Eco-Friendly
What
Eco-Friendly
Actually Means
In theory, eco-friendly products cause minimal environmental harm across their life cycle. In fashion, that includes raw materials, dyeing, manufacturing, shipping, and afterlife.
How Brands Commonly Use It
Brands often use “eco-friendly” as a feel-good marketing label, even for products with little measurable sustainability benefit.
Why It’s Misleading
No legal definition
No required proof
Can be used on polyester, blends, or chemically treated garments
Shezaar’s Interpretation
We only count “eco-friendly” when it comes with verifiable evidence. The term alone carries no score value.
Material breakdown
Certifications (for example GOTS, OEKO-TEX)
Actual impact data (water, energy, emissions)
