Green
What
Green
Actually Means
Should indicate environmental benefit, but brands rarely define the impact.
How Brands Commonly Use It
Used on everything from packaging to polyester garments.
Why It’s Misleading
No legal standard
Often paired with nature imagery to imply eco-benefit
Shezaar’s Interpretation
We only score environmental improvements that are proven, not words like “green.”
✔ Material composition
✔ Lifecycle improvements
✔ Data-backed impact claims
