Responsible
What
Responsible
Actually Means
Brands taking measurable steps toward environmental or social improvement.
How Brands Commonly Use It
A vague umbrella term used to imply progress without specifics.
Why It’s Misleading
No defined standards
Doesn’t show what the brand is responsible for
Often paired with weak initiatives
Shezaar’s Interpretation
We look for specific improvements tied to materials, labor, or circularity, not the word alone.
✔ Policies
✔ Reports
✔ Clear commitments
