Carbon Neutral
What
Carbon Neutral
Actually Means
A balance between emissions produced and emissions offset to reach net zero.
How Brands Commonly Use It
Brands offset emissions without reducing them at the source.
Why It’s Misleading
Offsets vary in quality
Emissions still occur
Shezaar’s Interpretation
We recognize carbon neutrality only when emission reductions come before offsets.
✔ Emissions reduction strategies
✔ Transparent offset reporting
