Cruelty-Free
What
Cruelty-Free
Actually Means
No animals were harmed or tested on during production.
How Brands Commonly Use It
Used broadly on synthetic products regardless of environmental impact.
Why It’s Misleading
Cruelty-free does not equal sustainable
Applies narrowly to animal welfare
Shezaar’s Interpretation
We treat cruelty-free as an animal welfare claim, not an environmental one.
✔ Material list
✔ Animal welfare standards
