Natural
What
Natural
Actually Means
Natural fibers come from plants or animals, such as cotton, wool, linen, or silk.
How Brands Commonly Use It
Brands apply the term to heavily processed fibers like bamboo viscose or modal.
Why It’s Misleading
Chemical processing can drastically increase impact
“Natural” does not mean untreated or low-impact
Shezaar’s Interpretation
We score natural materials only when fibers are genuinely natural and minimally processed.
✔ Exact fiber name
✔ Processing method (mechanical vs chemical)
