Upcycled

What

Upcycled

Actually Means

Using existing waste materials to create products of higher value.

How Brands Commonly Use It

Applied loosely to small design tweaks or repurposing without waste origin proof.

Why It’s Misleading

  • No standard definition

  • Often confused with recycling

Shezaar’s Interpretation

We score upcycling only when materials are verifiably waste-derived.

What Shoppers Should Look For

What Shoppers Should Look For

What Shoppers Should Look For

✔ Source of original materials
✔ Description of transformation

Don’t waste hours decoding marketing fluff.
Let Shezaar cut through the noise.
So you can shop better, faster.

Don’t waste hours decoding marketing fluff.
Let Shezaar cut through the noise.
So you can shop better, faster.

Don’t waste hours

decoding greenwashing.
Let Shezaar cut through the noise.
So you can shop better, faster.