Clean

What

Clean

Actually Means

Should mean free from harmful chemicals at unsafe levels.

How Brands Commonly Use It

Used even when chemical disclosure is minimal.

Why It’s Misleading

  • No standard definition

  • Many “clean” products use conventional dyeing

Shezaar’s Interpretation

We score chemical safety based on certifications, not this vague term.

What Shoppers Should Look For

What Shoppers Should Look For

What Shoppers Should Look For

✔ OEKO-TEX
✔ bluesign-approved
✔ Full chemical policy

Don’t waste hours decoding marketing fluff.
Let Shezaar cut through the noise.
So you can shop better, faster.

Don’t waste hours decoding marketing fluff.
Let Shezaar cut through the noise.
So you can shop better, faster.

Don’t waste hours

decoding greenwashing.
Let Shezaar cut through the noise.
So you can shop better, faster.