Earth-Friendly
What
Earth-Friendly
Actually Means
Minimal harm to ecosystems during production and life cycle.
How Brands Commonly Use It
Applied to items that still rely heavily on synthetics or chemicals.
Why It’s Misleading
No measurable standard
Implies biodegradability where none exists
Shezaar’s Interpretation
We disregard the label unless material and production data back it up.
✔ Natural fibers
✔ Certified dyeing processes
✔ Transparent impact reports
