Certification Washing
What
Certification Washing
Actually Means
Using certification logos or language in misleading or exaggerated ways.
How Brands Commonly Use It
Applying logos that cover only part of a product or supply chain.
Why It’s Misleading
Scope of certification is unclear
Shoppers assume full coverage
Shezaar’s Interpretation
We verify certifications against their actual scope and coverage.
✔ Certification scope
✔ Certified component details
