Token Collection
What
Token Collection
Actually Means
A small sustainable line used to market an otherwise conventional brand.
How Brands Commonly Use It
Highlighting a tiny percentage of products as sustainable.
Why It’s Misleading
Does not reflect brand-wide practices
Creates false brand perception
Shezaar’s Interpretation
We assess sustainability at the brand level, not isolated capsules.
✔ Percentage of sustainable products
✔ Overall material mix
