Cherry-Picking
What
Cherry-Picking
Actually Means
Highlighting one positive action while ignoring larger negative impacts.
How Brands Commonly Use It
Promoting recycled packaging while selling synthetic-heavy collections.
Why It’s Misleading
Creates a false sense of sustainability
Distracts from core issues
Shezaar’s Interpretation
We evaluate claims in context of the entire product and brand.
✔ Brand-wide practices
✔ Full product impact
