Climate Positive
What
Climate Positive
Actually Means
Removing more greenhouse gases from the atmosphere than are emitted.
How Brands Commonly Use It
Used interchangeably with carbon neutral without proof of net-negative impact.
Why It’s Misleading
No standardized verification
Often relies on assumptions
Shezaar’s Interpretation
We treat climate positive claims skeptically unless backed by certified data.
✔ Third-party verification
✔ Detailed carbon accounting
