Sustainable
What
Sustainable
Actually Means
A genuinely sustainable product reduces environmental and social impact from fiber to end-of-life.
How Brands Commonly Use It
As a broad, unregulated marketing term—sometimes based on a single “better” material or a small capsule collection.
Why It’s Misleading
No universal standard
Doesn’t ensure fair labor
Doesn’t mean low impact
Often cherry-picks one good feature
Shezaar’s Interpretation
We ignore “sustainable” unless paired with measurable claims across materials, safety, labor, or impact categories.
✔ Full material list
✔ Labor transparency
✔ Impact disclosures
✔ Certifications
