Zero-Waste Brand
What
Zero-Waste Brand
Actually Means
Design and production systems that eliminate waste across the supply chain.
How Brands Commonly Use It
Applied when only a small portion of waste is reused or diverted.
Why It’s Misleading
True zero waste is extremely rare
Data is often missing
Shezaar’s Interpretation
We score zero-waste claims only when backed by documented systems.
✔ Pattern efficiency
✔ Off-cut reuse
✔ Transparent waste metrics
